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Logo for Pure Privilege, the loyalty program of Aveda.

Pure Privilege

Redeem points for 7 tiers of gifts

Redeem points for 7 tiers of gifts

Become a member of Pure Privilege and start earning today!

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About Pure Privilege

Started as the answer to an industry that was causing concern with the sourcing of its ingredients, Aveda carved out a niche creating natural hair products. With a heavy focus on responsible sourcing and environmental care, Aveda has made its products available everywhere. In addition to the high quality of their products, Aveda also offers the chance for members to benefit from their loyalty program by earning rewards. Please note that this loyalty program typically works for all your purchases at Aveda, but some exceptions may apply.

Loyalty points or benefits will usually appear in your Pure Privilege account within 7 days.

You may be able to recover points or redeem rewards you should have earned for a purchase. Contact Aveda Customer Service at 1-800-230-8051 or e-mail at [email protected] within 120 days. You must specify your Pure Privilege membership number, the date of the purchase and the issue you encountered.

Join Pure Privilege with SoLoyal

SoLoyal allows you to track and manage your rewards and benefits for any loyalty program, without having to go to the brand’s website or download their app.

SoLoyal's loyalty program page showing a brand linked to the SoLoyal app, counting the number of rewards points the user has earned.

The SoLoyal App

Join Pure Privilege and hundreds of other amazing loyalty programs directly through the SoLoyal app, or link your existing loyalty accounts to SoLoyal and track everything seamlessly. 

Enroll Automatically

Join amazing Beauty & Cosmetics brands when you make a purchase on a credit card that's linked to SoLoyal. Or enroll seamlessly when you enter a store.

In-Store Updates

SoLoyal displays your Pure Privilege rewards and benefits at exactly the right time, like immediately when you walk into a Aveda store.

Never Miss Rewards

You'll automatically get a push notification from SoLoyal that updates you on your status as a member of Pure Privilege, including your available rewards.

Pure Privilege Benefits

Redeem points for 7 tiers of gifts

Surprise gift bag (experience size)

Free shipping on every order

Double points on your first purchase

Birthday gift worth $23

Pure Privilege Rules

With SoLoyal you can automatically track your Aveda account, including your rewards balance, rewards or points expiration, current status and what is needed to reach your next reward as a member of the Pure Privilege loyalty program.

As part of their membership program, Aveda provides 7 achievable loyalty reward. Member benefits are separate from membership rewards and are always able to be earned or redeemed based on your activity.

Pure Privilege awards its members no status levels. It has 5 benefits that you’ll be able to utilize during your membership.

To earn points online, your Pure Privilege membership must be linked to your online Aveda account at the time of purchase on the Aveda website.

If you have provided your birth date and mailing address within your account on the Aveda website, your birthday gift certificate (offer code) will be mailed to you within 28 days of your birth date at the mailing address registered to your account.

In order to earn points in store, you must present your Pure Privilege membership identification number.

Purchases made in salons, spas, department stores and retail stores that are not eligible to participate in the program do not qualify.

Redeem your points for rewards online by logging into your Pure Privilege account at Aveda.com and choosing among your available rewards.

You may also redeem your Pure Privilege points at participating locations by presenting your membership identification number.

You can redeem your Program birthday gift by presenting your Program member identification number and birthday gift certificate at an Aveda-owned retail store.

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Logo for Pure Privilege, the loyalty program of Aveda.

Redeem points for 7 tiers of gifts with your membership!

Background image for Pure Privilege, the loyalty program of Aveda.