How do I access the survey?
You can access the FirehouseListens Survey FirehouseListens Survey
on the Firehouse Subs customer questionnaire website. The survey is available in both English and Spanish.
Why is it hosted on a separate website?
Companies will often isolate their main marketing website from other parts of their business. For example, Firehouse Subs maintains its main website where you can order online,
as well as a separate website for their survey. This is set up and maintained by SMG, which is the company that they use to help them measure and manage their customer responses. SMG also creates and maintains standalone survey websites for many other brands including Potbelly Sandwich Shop and Party City. Their roster includes more than 25 of the top 50 restaurants and more than 20% of the top 20 retailers, so they know quite a bit about collecting customer feedback.
What information is required from me?
In order to participate in the FirehouseListens feedback survey, you'll need to prove that you're a customer. You can do this by inputting some basic information that is printed on your Party City receipt. This is known as the 'invitation type' and might be one of two things. You could have an 18-digit validation code printed on the bottom of your receipt or a 20-digit validation code printed in the middle of your receipt. You'll input either of those numbers into the survey website along with the exact purchase amount from your receipt. If this is successfully validated by the Firehouse Subs Feedback website, you'll be able to start the survey. You'll be asked a series of questions intended to produce information that conveys your overall level of satisfaction as a Firehouse Subs customer.
What does Firehouse Subs do with the results?
Firehouse Subs will use the results of the FirehouseListens feedback survey to help understand their shortcomings and to improve the experience for other Firehouse Subs customers. Surveys of this nature can also help the company understand what they are doing well in order to emphasize those strengths in future customer interactions. This is done through analyzing the survey results in order to identify trends and themes among customer feedback, and to understand the sentiment being expressed across a broad range of responses.
How many times can I participate in the survey?
Since every purchase gives you a new receipt with unique transaction details, you can participate in the survey multiple times. This makes sense because Firehouse Subs is actually trying to gauge your particular experience with each of your purchases. It's certainly possible that you'd have a great experience followed by a poor experience, for example, and the company wants to know about both so that they can improve across the board.
How long do I have to complete the survey?
With surveys like this, you typically have 3-7 days from your purchase date to complete the FirehouseListens questionnaire. After this 3-7 day period, the information found on your receipt may no longer allow you to access the feedback form.
What do I get if I complete the survey?
Those who complete the Firehouse Subs survey will get a Free Drink with the purchase of any Adult Sub or Salad. You will also be entered to win $500. The full rules
of the contest are available here, but here is a brief overview:
• You must be 16 or older to enter
• Firehouse Subs employees are prohibited from entering
• You can enter a maximum of once per month, per email address
• Each entry is valid for one month only and does not roll over to the next month
• Winners will be selected randomly every month
The FirehouseListens website is a great resource for customers who want to communicate directly with the company in order to convey how they feel about a recent experience at a Firehouse Subs restaurant. It's certainly important that only verified customers with a recent receipt can participate, as this ensures that the company will only receive authentic responses. The ability to enter into a contest with a potential prize of $500 is a great bonus not seen in similar surveys, and the Free Drink with purchase is a great incentive to participate, even if you don't win the grand prize.