Kroger Feedback Survey • Win $5,000

How do I access the Kroger Feedback Survey?

You can access the Kroger Survey here. The survey is available in both English and Spanish.

Which Kroger supermarkets participate in the survey?

Any time you make a purchase at any store in The Kroger Co. Family of Brands, you can take part in the Kroger Feedback Survey. This includes purchases at Baker's, City Market, Dillons, Food 4 Less Foods Co, Fred Meyer, Fry's, Gerbes, Jay C Food Store, King Soopers, Kroger, Mariano's, Metro Market, Pay-Less Super Markets, Pick'n Save, QFC, Ralphs, Ruler, and Smith's Food and Drug.

Why is the Kroger Survey hosted on a separate website?

Companies will often isolate their main marketing website from other parts of their business. For example, each brand in the Kroger family maintains its own main website where you can learn about their company and do your grocery shopping. But the Kroger Feedback Survey is hosted on a standalone website called KrogerFeedback.com. This is set up and maintained by SMG, which is the company that Kroger uses to help them measure and manage their customer responses. SMG also creates and maintains standalone survey websites for many other brands including Wendy's and Chick-fil-A. Their roster includes more than 25 of the top 50 restaurants and more than 20% of the top 20 retailers, so they know quite a bit about collecting customer feedback.

Login for KrogerFeedback.com

There is no username and password required in order to access the Kroger Survey website. To participate in the Kroger Feedback Survey, you'll simply need to prove that you're a customer. You can do this by inputting some basic information that is printed on a grocery receipt from Kroger, or any other grocery store in their family of brands. Some receipts have a 15-digit Survey Entry ID on their receipt, and if yours does you'll be asked to enter it along with the date and time of your visit. If you don't have this you can enter your store's phone number instead.

What are the questions on the Kroger Feedback Survey?

As you move through a series of questions in the Kroger survey, you'll typically see a progress bar at the bottom of the screen indicating how far along in the process you are. Here are some common questions you'll find on the Kroger Survey:

• Were you satisfied with your experience at this store?
• Did you shop in store or on the Kroger website?
• How was the knowledge of the staff?
• Was your overall shopping trip a good value for the price?
• Did you have any problems with your order?
• Would you recommend or return to this store within the next 30 days?
• Were you greeted and thanked for your visit?
• Did the staff members smile and make eye contact with you?

What does Kroger do with the results?

Kroger uses the results of the survey to help understand their shortcomings and to improve the experience for other Kroger customers. Surveys of this nature can also help the company understand what they are doing well in order to emphasize those strengths in future customer interactions. This is done through analyzing the survey results in order to identify trends and themes among customer feedback, and to understand the sentiment being expressed across a broad range of responses.

How many times can I participate in the survey?

Since every purchase gives you a new receipt with unique transaction details, you can participate in the survey multiple times. This makes sense because Kroger is actually trying to gauge your particular experience with each of your purchases across numerous Kroger store locations. It's certainly possible that you'd have a great experience followed by a poor experience, for example, and the company wants to know about both so that they can improve across the board.

How long do I have to complete the survey?

You have 7 days from your purchase date to complete the Kroger questionnaire. After 7 days, the information found on your receipt may no longer allow you to access the feedback form.

How do I enter the Kroger Feedback $5,000 Survey?

During the Kroger Feedback Survey, you'll be asked if you want to register for the $5,000 grand prize. You can check out the full text of the official contest rules for a detailed breakdown, but here is a brief overview:

• You must be 18 or older to enter
• Kroger employees and their family members are prohibited from entering
• Residents of Florida, New York, and Rhode Island can not enter
• You can enter a maximum of once per day
• Each entry is valid for one month only and does not roll over to the next month
• Winners will be selected randomly every month, on or about the 10th of the month
• Each month there will be one $5,000 winner and 100 winners of a $100 prize

What is the KrogerFeedback.com payout schedule?

The contest has 6 entry periods with drawings that will be held once per month for six months. Each month one person will win $5,000, and 100 people will each win $100. That means the total amount of prize money given out each month is $15,000. Here is the schedule for the Kroger Feedback Survey:

• April entries will be drawn on May 10
• May entries will be drawn on June 10
• June entries will be drawn on July 11
• July entries will be drawn on August 10
• August entries will be drawn on September 12
• September entries will be drawn on October 10

How can I see a list of past winners?

You can see a list of past winners here.

Final Thoughts

The Kroger Survey is a great resource for customers who want to communicate directly with the company in order to convey how they feel about a recent experience at a Kroger brand grocery store. It's certainly important that only verified customers with a valid recent receipt can participate, as this ensures that the company will only receive authentic responses. The option of entering into a contest with a potential prize of $5,000 is a great incentive for participation as well.