Home > Brand Loyalty Programs > Apparel > DKNY, Insider

Logo for Insider, the loyalty program of DKNY.


10% back in rewards

10% back in rewards

Become a member of Insider and start earning today!

This page may contain links to another brand’s website. If you make a purchase with that brand, we may receive compensation for referring you.

About Insider

Donna Karan has been an iconic fashion brand for decades and DKNY delivers on fashionable clothing and accessories for both men and women who want to keep it fresh. Originally named for New York, DKNY has grown into an international powerhouse brand that is synonymous with style. When you join their rewards program, Insider, you can expect exclusive benefits and plenty of membership perks. Please note that this loyalty program typically works for all your purchases at DKNY, but some exceptions may apply.

Loyalty points or benefits will usually appear in your Insider account within 32 days.

You may be able to recover points or redeem rewards you should have earned for a purchase.

Join Insider with SoLoyal

SoLoyal allows you to track and manage your rewards and benefits for any loyalty program, without having to go to the brand’s website or download their app.

SoLoyal's loyalty program page showing a brand linked to the SoLoyal app, counting the number of rewards points the user has earned.

The SoLoyal App

Join Insider and hundreds of other amazing loyalty programs directly through the SoLoyal app, or link your existing loyalty accounts to SoLoyal and track everything seamlessly. 

Enroll Automatically

Join amazing Apparel brands when you make a purchase on a credit card that's linked to SoLoyal. Or enroll seamlessly when you enter a store.

In-Store Updates

SoLoyal displays your Insider rewards and benefits at exactly the right time, like immediately when you walk into a DKNY store.

Never Miss Rewards

You'll automatically get a push notification from SoLoyal that updates you on your status as a member of Insider, including your available rewards.

Insider Benefits

10% back in rewards

20% off for your birthday

Extra points days all year long

Insider-only events and extra perks

Insider Rules

With SoLoyal you can automatically track your DKNY account, including your rewards balance, rewards or points expiration, current status and what is needed to reach your next reward as a member of the Insider loyalty program.

As part of their membership program, DKNY provides 7 achievable loyalty reward. Member benefits are separate from membership rewards and are always able to be earned or redeemed based on your activity.

Insider awards its members no status levels. It has 4 benefits that you’ll be able to utilize during your membership.

Check out these other great brands on SoLoyal

Logo for Insider, the loyalty program of DKNY.

10% back in rewards with your membership!

Background image for Insider, the loyalty program of DKNY.