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Home > Brand Loyalty Programs > Retail > REI, REI Co-op

Logo for REI Co-op, the loyalty program of REI.

REI Co-op

10% cash back

10% cash back

Become a member of REI Co-op and start earning today!

About REI Co-op

A totally fresh and unique concept, REI is actually a cooperative group that sells sporting and camping goods and returns values to its customer-members. Catering to lovers of the great outdoors, REI is a company whose mission has inspired it to always give back. It's a movement that's now over seventeen million people strong and accessible at well over a hundred of its stores. So next time you're looking to head into the wild, you should definitely take a closer look at REI. Please note that this loyalty program typically works for all your purchases at REI, but some exceptions may apply.

Loyalty points or benefits will usually appear in your REI Co-op account within 2 days.

You may be able to recover points or redeem rewards you should have earned for a purchase.

Join REI Co-op with SoLoyal

SoLoyal allows you to track and manage your rewards and benefits for any loyalty program, without having to go to the brand’s website or download their app.

SoLoyal's loyalty program page showing a brand linked to the SoLoyal app, counting the number of rewards points the user has earned.

The SoLoyal App

Join REI Co-op and hundreds of other amazing loyalty programs directly through the SoLoyal app, or link your existing loyalty accounts to SoLoyal and track everything seamlessly. 

Enroll Automatically

Join amazing Retail brands when you make a purchase on a credit card that's linked to SoLoyal. Or enroll seamlessly when you enter a store.

In-Store Updates

SoLoyal displays your REI Co-op rewards and benefits at exactly the right time, like immediately when you walk into a REI store.

Never Miss Rewards

You'll automatically get a push notification from SoLoyal that updates you on your status as a member of REI Co-op, including your available rewards.

REI Co-op Benefits

10% cash back

$20 bonus card when you become a member and make a purchase of $100+

Members-only special offers

Access to in-store, semi-anual REI Garage Sales (50%+ savings on gently used and returned gear)

Special pricing on REI Outdoor School classes and events, rentals, bike and ski shop services, and REI Adventures trips

REI Co-op Rules

With SoLoyal you can automatically track your REI account, including your rewards balance, rewards or points expiration, current status and what is needed to reach your next reward as a member of the REI Co-op loyalty program.

As part of their membership program, REI provides no achievable loyalty reward. Member benefits are separate from membership rewards and are always able to be earned or redeemed based on your activity.

REI Co-op awards its members no status levels. It has 5 benefits that you’ll be able to utilize during your membership.

10% member dividend is typical but not guaranteed. Your member dividend is based on eligible net purchases, which exclude REI Outlet items, sale and clearance items, discounted items, used gear, gift cards, REI Adventures trips, REI Outdoor School classes and outings, service fees (e.g., rentals, labor), membership fee, postage, event tickets, passes or registrations, government agencies and sales tax.

10% cash back is rewarded as an annual member dividend each March. See program rules for details.

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Logo for REI Co-op, the loyalty program of REI.

10% cash back with your membership!

Background image for REI Co-op, the loyalty program of REI.