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Logo for SM PASS, the loyalty program of Steve Madden.


Redeem points for rewards and merch

Redeem points for rewards and merch

Become a member of SM PASS and start earning today!

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After building a solid fan base early on, Steve Madden became a breakout success across the globe. Known for its eclectic mix of fresh designs, a hallmark of its quirky founder, Steve Madden captured the attention of a worldwide audience. Propelled by its funky ad campaigns over the years, intrigue has followed this brand everywhere. In order to take care of its most valuable customers, the brand launched SM PASS, a loyalty program that is very worthwhile. Please note that this loyalty program typically works for all your purchases at Steve Madden, but some exceptions may apply.

Loyalty points or benefits will usually appear in your SM PASS account within 1 days.

You may be able to recover points or redeem rewards you should have earned for a purchase.

Join SM PASS with SoLoyal

SoLoyal allows you to track and manage your rewards and benefits for any loyalty program, without having to go to the brand’s website or download their app.

SoLoyal's loyalty program page showing a brand linked to the SoLoyal app, counting the number of rewards points the user has earned.

The SoLoyal App

Join SM PASS and hundreds of other amazing loyalty programs directly through the SoLoyal app, or link your existing loyalty accounts to SoLoyal and track everything seamlessly. 

Enroll Automatically

Join amazing Apparel brands when you make a purchase on a credit card that's linked to SoLoyal. Or enroll seamlessly when you enter a store.

In-Store Updates

SoLoyal displays your SM PASS rewards and benefits at exactly the right time, like immediately when you walk into a Steve Madden store.

Never Miss Rewards

You'll automatically get a push notification from SoLoyal that updates you on your status as a member of SM PASS, including your available rewards.

SM PASS Benefits

Redeem points for rewards and merch

Points can be redeemed in intervals of $10, $25, or $50

Free shipping on orders of $50 or more

Insider access to buzzed-about events

Secret sales and coveted products

500 point signup bonus

250 bonus points for following Steve Madden on Facebook and Twitter

Bonus points for product reviews and referrals, and other social media interactions


With SoLoyal you can automatically track your Steve Madden account, including your rewards balance, rewards or points expiration, current status and what is needed to reach your next reward as a member of the SM PASS loyalty program.

As part of their membership program, Steve Madden provides no achievable loyalty reward. Member benefits are separate from membership rewards and are always able to be earned or redeemed based on your activity.

SM PASS awards its members no status levels. It has 8 benefits that you’ll be able to utilize during your membership.

To earn 250 bonus points for following Steve Madden on Facebook or Twitter you must connect your social media accounts with your Steve Madden online account.

Eligible social media interactions for bonus points include liking the official Steve Madden Facebook Page, retweeting an official Steve Madden Tweet or using an approved Steve Madden hashtag on Twitter.

Check out these other great brands on SoLoyal

Logo for SM PASS, the loyalty program of Steve Madden.

Redeem points for rewards and merch with your membership!

Background image for SM PASS, the loyalty program of Steve Madden.