How it Works
Many loyalty programmes in The United Kingdom work on a system of points and rewards. Directly Personalised Rewards offers special perks and benefits to its members, rewarding you with every pound you spend. Using the example below, we’ll show you how you could earn a £8 reward based a standard points-per-pound spent rewards programme.
How do I earn points?
Loyalty card programmes such as Directly Personalised Rewards often award you a set number of points with each purchase. Here is an example of how this might work: Earn 2 points for every £1 you spend as a member of Directly Personalised Rewards.
This might change based on your status level as higher status levels often earn more points per pound spent. For example Tier 1 members might earn 2 points for every £1 spent, while Tier 2 members could earn 4 points and Tier 3 members get 6 points.
Since the rewards are typically recurring, the number of points per pound you’d earn at Directly Personalised Rewards naturally increases the value of every point and leads to a greater rewards-redemption value. Let’s take a look at how this could play out across multiple tiers of membership. Tier 1:
Let’s say Tier 1 members earn 2 points for every £1 they spend. If every 500 points gets you a £8 reward, then you’re effective points redemption rate is 3.20%. Tier 2
: If Tier 2 members spend £1 and get 4 points then they would be redeeming every 500 points for a £8 reward at the rate of 6.40% back. This is double the 3.20% rate they’d be getting as a Tier 1 loyalty card member. Tier 3:
Once you make it to Tier 3 in the programme, you’d be earning 6 points for every £1 spent. When redeeming 500 points for a £8 voucher, this equates to a 9.60% rate of redemption on your points. This is triple the 3.20% earning rate of Tier 1 members and 50% more than the 6.40% rate earned by Tier 2 members.
Directly Personalised Rewards and many other loyalty schemes in The United Kingdom may structure the point-earning this way, with rewards subsequently issued in the form of a voucher that has a unique code. When shopping online, you’d be able to quickly apply your Directly Personalised Rewards voucher and reduce the price of your shopping cart accordingly.
Earning Bonus Points
There also may be bonus points opportunities where you can get credit for partaking in activities that are not related to making purchases. This could be a great way to increase the value of your Directly Personalised Rewards membership, and we’ll break this down here as well. For example, a common example that loyalty card schemes in The United Kingdom like to offer is a signup bonus where you could see up to 500 points credited to your account just for joining. This is a great way to get you off to a strong start as you work toward earning a reward as a loyalty programme member. Directly Personalised Rewards Sign Up Bonus (50 points)Follow the programme on Twitter, Facebook or Instagram (20 points)Share a Facebook Post or Retweet the programme’s content (45 points)Enter your birthday in your programme account profile (95 points)Post a review of a recent purchase (95 points) and add a photo to that review (50 points).
Refer a Friend
Directly Personalised Rewards is always looking for new members and brands in this position often offer special bonuses for referring your friends to join. When this promotion is active, you’ll find a unique referral code in your Directly Personalised Rewards account, which you can share with your friends. When your friend joins, they would get a Directly Personalised Rewards voucher (usually £8-£20) that can be used on a future purchase. Directly Personalised Rewards will, as a bonus, also credit you with a voucher for the same amount.
Points & Rewards Expiration
Generally speaking points will have an expiration period of around 12 months, especially if your account slips into inactivity. However, some programs do not subject their points and rewards to any expiration at all. Directly Personalised Rewards may change their expiration rules from time to time, so it’s always a good idea to check their rewards website
for the latest expiry information.
Missing Points for a Transaction or Visit?
One common problem among loyalty programme members in The United Kingdom is that many people forget to identify themselves as a member when paying. Directly Personalised Rewards may allow you to retroactively earn credit for your missing transaction. Just contact SoLoyal
to get your missing points credited.
Terms & Exclusions
Directly Personalised Rewards, like many of the popular loyalty schemes in The United Kingdom, may not allow you to earn points on sale items or when purchasing gift cards. However, points are typically earned when using the gift card for purchases. Their main website
should have more info about that.