Logo for VIP, the loyalty program of Lego.


5% back in rewards

5% back in rewards

Become a member of VIP and start earning today!

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About VIP

It's no surprise that a company based on building things has succeeded in building one of the greatest toy and game brands of all time. Having been around for generations, Lego has perfect the art of delighting its customers which includes both kids and adults. Its faithful have also enjoyed partaking in their loyalty program, Lego VIP, which piles on the savings brick by brick. Please note that this loyalty program typically works for all your purchases at Lego, but some exceptions may apply.

Loyalty points or benefits will usually appear in your VIP account within 1 days.

You may be able to recover points or redeem rewards you should have earned for a purchase. Contact Lego Customer Service.


Join VIP with SoLoyal

SoLoyal allows you to track and manage your rewards and benefits for any loyalty program, without having to go to the brand’s website or download their app.

SoLoyal's loyalty program page showing a brand linked to the SoLoyal app, counting the number of rewards points the user has earned.

The SoLoyal App

Join VIP and hundreds of other amazing loyalty programs directly through the SoLoyal app, or link your existing loyalty accounts to SoLoyal and track everything seamlessly. 

Enroll Automatically

Join amazing Retail brands when you make a purchase on a credit card that's linked to SoLoyal. Or enroll seamlessly when you enter a store.

In-Store Updates

SoLoyal displays your VIP rewards and benefits at exactly the right time, like immediately when you walk into a Lego store.

Never Miss Rewards

You'll automatically get a push notification from SoLoyal that updates you on your status as a member of VIP, including your available rewards.

VIP Benefits

5% back in rewards

Early access to LEGO sets reserved for members

Unlock discounts in the reward center

Promotional offers and gifts

VIP Rules

With SoLoyal you can automatically track your Lego account, including your rewards balance, rewards or points expiration, current status and what is needed to reach your next reward as a member of the VIP loyalty program.

As part of their membership program, Lego provides 1 achievable loyalty reward. Member benefits are separate from membership rewards and are always able to be earned or redeemed based on your activity.

VIP awards its members no status levels. It has 4 benefits that you’ll be able to utilize during your membership.

To earn points in store, just tell the sales specialist the email address associated with your VIP account. To earn online, log into your Lego VIP Account.

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Logo for VIP, the loyalty program of Lego.

5% back in rewards with your membership!

Background image for VIP, the loyalty program of Lego.