Looking for University Mall (University Town Plaza) discounts, rewards and loyalty points? SoLoyal has put together a helpful guide to understanding how you can earn points and rewards at every store in University Mall (University Town Plaza). You'll find out how to achieve the greatest amount in rewards when shopping and see how a trip to the mall could earn you some serious discounts. SoLoyal tracks all of your University Mall (University Town Plaza) rewards automatically so you can focus on shopping instead of keeping track of all your loyalty program accounts.