Looking for East River Plaza discounts, rewards and loyalty points? SoLoyal has put together a helpful guide to understanding how you can earn points and rewards at every store in East River Plaza. You'll find out how to achieve the greatest amount in rewards when shopping and see how a trip to the mall could earn you some serious discounts. SoLoyal tracks all of your East River Plaza rewards automatically so you can focus on shopping instead of keeping track of all your loyalty program accounts.