This trendy cosmetics concept hit Americans hard and caught on like wildfire. And while its name implies something small, the value at this place is nothing but huge as it provides high quality makeup and cosmetics for just a few dollars. Priding itself on responsibly-tested products that are of professional quality, you'll definitely want to give Elf a try. And with a Beauty Squad, a loyalty program that offers special benefits to members, this one is definitely a can't-miss. Please note that this loyalty program typically works for all your purchases at Elf, but some exceptions may apply.