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GiantEagleListens • Take The Survey

Giant Eagle has released a customer satisfaction survey in order to gather feedback across its 480 supermarkets and gas station convenience stores. Brands in the family include Giant Eagle, Giant Eagle Express, Market District, Market District Express, and GetGo. The company wants to know the opinion of its customers in order to improve its service, and the GiantEagleListens Survey is available to anyone with a valid receipt.

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GiantEagleListens • Take The Survey - What's in this guide?

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How do I access the Giant Eagle Survey?

You can access the GiantEagleListens Survey here.

Which Giant Eagle locations participate in the survey?

As the survey is run by Giant Eagle's corporate headquarters, most of their supermarkets and convenience store locations allow you to take part when you make a purchase. This includes Giant Eagle and Giant Eagle Express locations as well as Market District and Market District Express supermarkets. GetGo gas station convenience stores also participate in the survey.

Why is the Giant Eagle Listens Survey hosted on a separate website?

Companies will often isolate their main marketing website from other parts of their business. For example, Giant Eagle maintains its own main website where you can learn about their company, but the survey is hosted on a standalone website called GiantEagleListens.com. This is set up and maintained by SMG, which is the company that Giant Eagle uses to administrate, measure and manage their customer responses. SMG also creates and maintains standalone survey websites for many other brands including Wendy's, Taco Bell and Chick-fil-A. Their roster includes more than 25 of the top 50 restaurants and more than 20% of the top 20 retailers, so they know quite a bit about collecting customer feedback.

How do I access the survey?

There is no username and password required in order to access the Giant Eagle Listens website and you'll instead get into the survey with a receipt from a recent purchase. Just locate and provide the 21-digit survey code that's located on your receipt. Some surveys like this give you an alternate option for access whereby you can simply enter the store number along with the exact date and time of your visit in lieu of your survey number. However, Giant Eagle is strict about using a code to gain access to the survey, so you'll need to make sure you have that number.

What are the questions on the Giant Eagle Survey?

Here are some common questions you might find on the survey:

• Did you visit a supermarket or convenience store?
•Which of our brands did you visit?
• How was your overall experience?
• What did you purchase?
• Would you recommend or return to this location within the next 30 days?
• Were there any problems with your experience?

What does Giant Eagle do with the results?

Giant Eagle uses the results of the survey to help understand their shortcomings and to improve the experience for other customers. Surveys of this nature can also help the company understand what they are doing well in order to emphasize those strengths in future customer interactions. This is done through analyzing the survey results in order to identify trends and themes among customer feedback, and to understand the sentiment being expressed across a broad range of responses.

How many times can I participate in the survey?

Since every purchase gives you a new receipt with unique transaction details and a new code, you can participate in the survey multiple times. This makes sense because Giant Eagle is actually trying to gauge your particular experience with each of your purchases across numerous restaurant locations. It's certainly possible that you'd have a great experience followed by a poor experience, for example, and the company wants to know about both so that they can improve across the board.

How long do I have to complete the survey?

You have between 3-7 days from your purchase date to complete the Giant Eagle questionnaire. After this 3-7 day period, the information found on your receipt may no longer allow you to access the feedback form.

Is there a Giant Eagle Survey Sweepstakes

Many similar surveys offer some incentive to join, and some even offer a dual-incentive which combines a free item at the retailer and entry into a sweepstakes. Examples of this include Chipotle's Free Burritos for a year prize or Taco Bell's $500 jackpot. Giant Eagle, on the other hand, provides no such incentive to take their survey. All participants fill out the questionnaire without the promise of anything in return.

Final Thoughts

The Giant Eagle Survey is a great resource for customers who want to communicate directly with the company in order to convey how they feel about a recent experience. It's certainly important that only verified customers with a valid recent receipt can participate, as this ensures that the company will only receive authentic responses. Because there are 5 brands comprising hundreds of locations, the Giant Eagle Survey is a great way for the company to improve its service.

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