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Google & Apple Wallet at Sephora - Start Now

In this guide, we’ll show you how to use Google & Apple Wallet at Sephora. First we’ll show you how to add items such as your Beauty Insider loyalty account, gift cards, and special offers to your digital wallet. Then we’ll show you how to use Google Pay & Apple Pay to make purchases. Let’s take a deep dive on using Google & Apple Wallet at Sephora.

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Google & Apple Wallet at Sephora - Start Now - What's in this guide?

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Why use Google & Apple Wallet at Sephora?

Digital wallets have afforded us many advantages over the physical wallets of old, and these benefits really come in handy when shopping at Beauty & Cosmetics brands like Sephora. While some people still prefer to carry an actual wallet for things like cash and coins, there are just some things that digital wallets do better. Since Sephora is known for maintaining several touchpoints with its customers via loyalty offers, gift cards, and multiple payment methods, you'll want to have one central place to access and keep track of everything. That's where your digital wallet comes in.

How to Add Sephora to Google & Apple Wallet

  • 1. Find Sephora on SoLoyal.

  • 2. Create a new Beauty Insider account, or link your existing account.

  • 3. When the linking process is complete tap 'Add to Google or Apple Wallet.'

  • 4. Beauty Insider will appear in your wallet under SoLoyal.

  • 5. Your loyalty balance will be updated automatically when you shop at Sephora.

Adding Items

Any dynamic information that needs to be updated frequently requires a fully-integrated digital solution, and communications from Sephora are no exception. Things like your loyalty program status, gift card balances, or tailored offers all seem to fit just a little bit better in your digital wallet. Sephora usually communicates this info via email or their own app and website, but those distribution channels are limited by how far we customers are willing to go in order to use them. Here are some examples where using a digital wallet at Sephora gives you a distinct advantage over a physical wallet.

Adding Beauty Insider Loyalty Program Info

Sephora may send you loyalty account updates via email, but this is usually sorted into the 'promotions' folder along with more marketing-oriented communications from other Beauty & Cosmetics brands. Since your email service provider decides what content goes into which folder, there's a good chance you'll miss these important messages from Beauty Insider. Adding your loyalty account to your Google or Apple Wallet means you'll always get important account notifications directly on your phone. You'll never miss them because no filters are applied. This means you'll take full advantage of the Beauty Insider benefits like Earn free products & experiences, Redeem points for trial-sized products and mini-sets, Redeem points to meet a brand founder, take a trip, and more, Birthday gift, and Seasonal savings.

In addition to being sent via email, information about your Beauty Insider account can also be found in the Sephora app. However, with around half of all shopping being done on desktop, a large number of consumers won't even be prompted to install the Sephora app. And even if they are invited to do so, only around 40% of them will complete the installation. From there, an even smaller subset will open the app and begin using it to access their loyalty information. In contrast, Google or Apple Wallet comes pre-installed on your phone so there's no cumbersome app installation process to contend with. Your Beauty Insider account will be easily accessible at all times.

You'll have access to real-time information about your points, rewards, and the 3 status levels that are offered by Beauty Insider. You can see how close you are to earning your Earn free products & experiences reward and how to ensure you're maximizing all your benefits. Beauty Insider has 8 recurring benefits and rewards that continually keep you engaged as a loyalty member. Once you add your account to your digital wallet, you'll always be kept up to date about when these rewards are coming and when they expire.

Adding Sephora Gift Cards

You can also purchase and store Sephora gift cards within Google & Apple Wallet. We're not just talking about barcodes that you can scan when shopping in-store. We're talking about real-time gift card balance updates that continually change as you make purchases. Currently, in order to find your Sephora gift card balance you'd have to head over to the Sephora website and look for their gift card balance checker tool. That's the same process for other brands such as Ulta Beauty, Chick-Fil-A, and HuHot. Once you find the gift card checker, you're required to enter your card's serial number and pin number in order to see your balance. Obviously this is a process that you'd be required to do over and over again in order to stay on top of your gift card balance. But integrating your Sephora gift card with your Google & Apple Wallet means you just have to link the card once. After that, you'll be notified of your balance through your digital wallet's native push notifications. SoLoyal makes it really easy to do this as part of the account linking process.

Adding Special Offers from Sephora

Sephora sends special offers as often as once every 2 days, which is typical for Beauty & Cosmetics brands. But that makes it hard to stay on top of a revolving door of promotions, especially when they're disseminated via various channels from Sephora. These include SMS, email, and notifications from the Sephora app. When you add Sephora to your digital wallet you'll see your offers right there on your phone. And when offers change, you'll be updated immediately. This ensures you'll never miss an offer, whether it's exclusively for Beauty Insider members or just a general promotion for all customers.

How to Use Google & Apple Pay at ​​Sephora

Even when brands don't explicitly accept Google & Apple pay, you can usually configure your digital wallet's NFC technology in order to add a credit card and use it to pay. Sephora may allow you to use your native credit card via Google or Apple wallet as long as it is properly configured. Here's how to add your credit card to both wallet types in order to pay at Sephora. Contact Sephora support [email protected] with any issues.

How to Pay with Apple Wallet at Sephora

  • Go to System Preferences > Wallet & Apple Pay
  • Tap Add Card
  • Follow Steps to Add a Card
  • Pay with Apple Pay at Sephora

How to Pay with Google Wallet at Sephora

  • Open the Google Wallet app
  • Tap Add to Wallet
  • Tap Payment card
  • Tap New Credit or Debit Card
  • Tap Save
  • Pay with Google Pay at Sephora

Final Thoughts

Combining your loyalty account, gift cards, offers, and payment methods into one digital wallet can help you get the most out of being a Sephora customer. Having your Earn free products & experiences benefit accessible alongside other Beauty Insider perks, gift card balances, and other offers can ensure you get the best deal. Add the ability to pay with Google and Apple wallet at Sephora, and you've got to admit that these wallets pack a powerful punch.

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