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When Hard Rock Cafe began in London in 1971, no one could have predicted that the chain of music memorabilia-themed restaurants would grow into a worldwide phenomenon reaching 180 restaurants in the years following its inception. Perhaps more interesting is the company's expansion into other verticals, such as hotels and casinos. The Hard Rock company operates 24 hotels and 11 casinos in destinations such as the Dominican Republic, Cancun, Goa, Ibiza, Thailand, Tenerife, and Davos. Customers love the chic and trendy personality of the brand, which is reflected in their properties.

The Atlantic City Hard Rock Hotel & Casino has taken a deep dive into rewarding its patrons, rolling out a stellar loyalty program called Wild Card Rewards. By signing up as a Premier Member, you can unlock a range of exciting benefits. Earn Comp Dollars through your play at both Slots and Tables and enjoy Free Play rewards. Premium members also gain access to presale tickets for some of the most sought-after entertainment events and tons of other perks. Let's explore…

Hard Rock Wild Card vs. Hard Rock Rewards

Hard Rock Wild Card Rewards is available exclusively at Hard Rock Hotel & Casino's Atlantic City property. This is different from the twin Hard Rock Rewards and Hard Rock Hotel Rewards programs that can be used interchangeably at other Hard Rock locations. Wild Card Rewards members enter the program as Premier Members, but can level up through 4 status tiers, each with an expanded suite of benefits to take advantage of.

Wild Card Status Levels

The Wild Card status levels (Premier, Elite, Rock Royalty, and X) require an increasing threshold of Tier Points in order to qualify, with the highest X Level being invite only. Indeed, this elusive status is not attainable by earning Tier Points and requires that you get noticed as a particularly valued customer.

Wild Card Rewards

What are the actual Wild Card Rewards from Hard Rock Rewards AC? Every time you play the slot machines and tables at Hard Rock AC, you can earn Comp Dollars toward free rooms. You can also earn Free Play on the casino floor that can be redeemed on a future trip to Hard Rock Atlantic City. Lastly, you'll get access to the hotel's many entertainment options.

Wild Card Benefits

The Wild Card loyalty program benefits are broken down into 7 categories, each with a set of perks that is allocated to a particular status level. Here is how its broken down by category:

Here's a full breakdown of all the benefits across the 4 status levels of Hard Rock Atlantic City's Wild Card:

Casino Promos & Events

This category covers promotional activity within the Casino itself, including special events that are exclusive to members. Members will love the easy access to gaming opportunities, free gifts that can be earned when you play certain games, and the chance to enter contests that can help you rack up the rewards even faster.

Rocktane

These perks are related to services that can be redeemed at the Rocktane Convenience Store, or for auto-related services such as those found at the Rocktane Wash or gas station. For those who are unfamiliar, Rocktane Gas & Wash is billed as an Atlantic City gas station with a twist. It's situated just outside Hard Rock in Atlantic City and doubles as a late night car wash and convenience store. Guests love it for its accessibility and proximity to the hotel itself, but also use it as a convenient place to fill up before leaving to head back home.

Hotel

These benefits pertain to hotel-related rewards such as discounts on rooms, free upgrades, waived resort fees, and priority service during check in. In general, members benefit from a smoother experience after first arriving at the hotel, as well as more comfortable conditions during their stay. It's exactly the type of premium service that the larger hotel chains offer to their loyalty members, and it's great to see this type of benefit extended within the Wild Card program.

Shopping

Wild Card Shopping Benefits include the ability to redeem your Comp Dollars at retail stores, and 10%-15% discounts at the Rock Shop (depending on your status level). Since the Hard Rock in Atlantic City is a multipurpose facility, it clearly doubles as a full-on shopping destination. With that in mind, these benefits forge a natural connection between the loyalty program and the overall retail experience at the hotel.

Dining

Dining Benefits at Wild Card cover the ability to redeem Comp Dollars on dining experiences. You'll also get special access to food and bev events like the Fresh Harvest Buffet at a discounted entry price, as well as Priority Seating at restaurants. Since there are so many dining options to choose from within the Hard Rock in Atlantic City, these benefits are a huge plus for rewards members.

Transportation

Transportation benefits in Hard Rock's Wild Card program include free self-parking, Priority Valet Car Retrieval, and limo transportation to and from the airport. These also depend on your status level, of course. For guests staying at the casino, having convenient parking options, or a limo service is extremely valuable and just makes your stay that much more enjoyable.

Entertainment

Entertainment benefits cover the ability to access presale tickets to events and concerts and complimentary show tickets. All status levels in the Wild Card program have access to these benefits, and they are a mainstay of any trip to Atlantic City's Hard Rock Hotel.

 

Please note that this loyalty program typically works for all your purchases at Hard Rock Hotel & Casino, but some exceptions may apply.